WESTFIELD PENRITH X SS17 FASHION WEEKEND.
Inspired by the existing VM theme for SS17, the colour palette for this pop-up Spring/Summer Styling Suite was based around modern Australiana using mahogany timber, tan and earthy tones with a touch of pastels.
The furniture used was a mix of timber and pastel velvet furnishings with hints of tan leather and velvet greys.
For a welcoming feature into the space, a chariot table was placed at the entrance with large clusters of native florals in an assortment of sizes. This will draw shoppers in and encourage them to take photos and bring excitement to Spring/Summer season. Wooden boxes were added to the chariot to create height and levels.
The floral arrangements were a mixture of Australian natives including eucalyptus, large white proteas, banksias, blushing brides, geraldine wax, gum nuts and more. The arrangements were free and unstructured, spilling down the sides of the vases.
Overall the mood and aesthetic was rustic with a modern twist.
STYLING + FLORALS: the style maison - @thestylemaison
FURNITURE HIRE: Harry the Hirer - @harrythehirer
SIGNAGE: Ashdown & bee - @ashdownandbee
FASHION STYLIST: Jade Sardon from Styled by Jade - @styledbyjade
MAKE UP ARTIST: Alyce Madden from Styled by Alyce - @styled.by.alyce
PHOTOGRAPHER: Illustro Photography - @illustrophotography