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This event was to celebrate the 10th anniversary of Joolz, Danish designed and manufactured range of prams who are known for their design and functionality.

As a feature piece, we created a bespoke media wall using a mix of freshly cut greens mixed with silks. The theme for this wall was based around Joolz's 'Birth Forest' - which you can learn about more here.

The peg wall (made by Timbermill) was dressed with three clusters of greenery including maple, oak foliage, pothos bush, willow vine, philo hanging bush, boston fern and green amaranthus.

The event format was a ‘pram-pilates’ class to highlight the versatility of the pram and the importance of simple and accessible exercise post-partum. The class was run by Fluid Form Pilates Founder Kirsten King and attended by a number of media and influencers who are either pregnant or have kids and was followed by a Q&A session with the founder of Joolz.


FLORAL STYLING: the style maison - @thestylemaison

VENUE: La Porte Space - @laportespace

BESPOKE SIGN + WALL: Timbermill - @timbermillrentals

PR & EVENT MANAGEMENT: Kate & Co. - @katecopr

PHOTOGRAPHY: Dominic Loneragan - @dominicloneragan

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